Tips for marketing your buy-to-let property
For a buy-to-let property to be as profitable as possible, it’s crucial to find quality tenants quickly. To help you do that, follow our tips for advertising and marketing.
Identify your target tenant
Ideally you will have purchased your buy-to-let property with a specific tenant in mind – for example, families, young professionals, or students.
But this won’t always be the case, as you may be renting out a property that you originally bought for yourself, or inherited.
If you’re not sure who your target tenant is, look at:
- Location. Is your property convenient for local schools? Does it have good transport links with a university? Would it suit commuters?
- Nearby rental properties. If you search on a property website for your area, who do you think those landlords are targeting?
- Quality. Do you think your property offers a similar standard as other properties available, or is it superior in some way?
Know what your target tenant is looking for
Think about which features of your property make it suitable for the audience you’ve identified.
Examples of points to consider:
- Does it have a perfect garden for families?
- Does it offer parking?
- Is there access to a gym in the building?
- Is it suitable for pets?
- Does it have an en suite bathroom?
- Is it offered furnished or unfurnished?
These are all examples of features you’ll want to draw attention to in your property listing.
Take great photos
Well-shot photos can make your listing stand out and help your new tenants to picture themselves living there.
- Lighting. Natural is best, so shoot on a bright day, if possible, with the curtains and blinds open.
- Angles. Shoot towards a corner, rather than head-on to a wall, to give a better impression of the size of the space.
- Staging. Photos of clean and well organised properties are more appealing than cluttered and untidy ones. Consider finishing touches such as a flower or fruit bowl.
- Details. If you have unique features, such as luxury white goods, make sure your photos draw attention to them.
- Variety. Include a good range of photos, including different angles of the same room if there’s an opportunity to show different features.
Describe your property clearly
You can either write the descriptive text yourself, or review text written by your agent. Either way, make sure that it mentions everything you think will attract the tenants you want.
- Focus on the biggest and best feature first, e.g. ‘spacious family home’ or ‘luxurious city apartment’
- List other features of the property
- Give reasons why it’s suitable for a particular type of tenant
- Include positives about the neighbourhood
- Use relevant descriptors, such as ‘quiet’ or ‘modern’, rather than general ones, such as ‘exciting’ or ‘fantastic’
Remember the things that aren’t shown in your photos, such as a security system, off-street parking, or close proximity to local amenities. It might help you to imagine what you would point out to people if they were viewing your property in person.
You’ll also want to be clear about your pet policy and smoking policy.
Ask your agent for advice
Your letting agent can check that you’ve included all of the essential information and add anything you’ve missed. They’ll also confirm that you’re meeting all of your obligations in line with the Consumer Protection from Unfair Trading Regulations (2008).
All Rights Reserved. Information contained in this article and on our website does not constitute advice and is provided for information purposes only. Recipients should not act upon it, but should seek professional advice relevant to their own situation.
THINK CAREFULLY BEFORE SECURING OTHER DEBTS AGAINST YOUR HOME.
YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE.