A message of strength and hopefulness that is both enduring and uplifting
World leader in colour trends Pantone has announced its choices for colours of the year in 2021: a contrasting combination of Ultimate Grey (17-5104) and Illuminating (13-0647), a bright, sunny yellow. These choices are intended to convey “a message of strength and hopefulness that is both enduring and uplifting,” the company says.
What is Pantone?
Pantone is a US-based colour specialist in the fields of graphic design, fashion, interiors, and product design. Within the company is a business unit called the Pantone Colour Institute, which forecasts colour trends and selects the colour of the year, helping brands to “leverage the power, psychology, and emotion” of colour.
What is the colour of the year?
Each year, Pantone’s experts select the colours they believe define the current moment in time. Past choices include Classic Blue (2020), Living Coral (2019), Ultra Violet (2018), Greenery (2017), and Rose Quartz (2016).
These choices are made based on careful consideration and analysis of current trends in film and entertainment, art collections on exhibition, fashion and design, popular travel destinations, current socioeconomic conditions, and world events. Though intended to reflect rather than dictate colour trends, their selection is known to influence product development and buying in fashion, interior design, and household products.
What are the choices for 2021?
Ultimate Grey is a classic, light grey that is solid and practical, conveying strength. Illuminating is a warming and optimistic yellow, conveying positivity. The combination encapsulates the current global mood, which is reflective, resilient, and hopeful.
How can you use these colours?
You can expect to see this colour combination in a variety of formats over the year, in advertisements, magazine covers, catalogues, product packaging, shop windows, film and television wardrobes, and clothing stores.
Whether you like to stay current with trends, or you appreciate the message of strength and hope that these colours are intended to portray, or you simply feel that your home design could use a refresh, you might want to incorporate these tones into your decor.
Ultimate Grey makes a wonderful base colour that can be used on walls, floors, and fitted units, while Illuminating adds attractive accents of bright colour when used for window dressings, accessories, or statement furniture.
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